New Release - Updated and Enhanced CDCynergy-Social Marketing Edition Version 2.0

The popular CDCynergy-Social Marketing Edition planning tool is back and better than ever.

CDCynergy-Social Marketing Edition Version 2.0 can help public health professionals to analyze health problems and to plan, implement, and evaluate social marketing programs to address those problems. Social marketing is a powerful tool you can leverage to improve health. It goes beyond simply raising awareness, and focuses on creating voluntary behavior change.

As an interactive multimedia decision support tool, CDCynergy-Social Marketing Edition provides users with step-by-step guidance for developing and documenting a successful social marketing program. The CD-ROM contains case studies, commentary from experts in the field of social marketing, tutorials for each stage of effective program development, an extensive resource library and tips for managers who oversee social marketing programs.

The enhanced Version 2.0 retains the popular features of the original.

Added features include:

  • A "test your knowledge" feature
  • More step by step support
  • User friendly interface
  • Greater interactivity
  • Global search capabilities
  • Updated and streamlined content

The Turning Point Social Marketing National Excellence Collaborative (SMNEC) is pleased to offer the CDCynergy-Social Marketing Edition Version 2.0 through Media On-Demand. Now you can order as many copies as you need, for the cost of shipping and handling, receive prompt delivery with email order confirmation and tracking number (only available with expedited shipping*) so you know exactly when your order ships and when it will arrive. Discounts available for bulk orders (15+ units).

Intended for users who are already familiar with the basic principles of social marketing, this comprehensive CD-ROM planning tool was developed by the Turning Point Social Marketing National Excellence Collaborative in cooperation with the Centers for Disease Control (CDC) and the Academy for Educational Development (AED).

If you would like more information on SMNEC (or Turning Point's other Excellence Collaboratives) and the tools developed, please visit the Turning Point website at

To place an order, enter the number of units you want and click the "Order Your CD " button.


Shipping & Handling: $6.95

*Expedited and International shipping
will incur additional costs.
Bulk Orders:
15 - 24 units: $6.00/ea
25 - 39 units: $5.00/ea
40 + units: $4.50/ea

Quantity: Oak Ridge Institute for Science and Education (ORISE) Center for Disease Control and Prevention, Office of Health Communication Academy for Educational Development