Case Studies, Presentations and Video Modules

The Teradata Center for Customer Relationship Management at Duke University offers the following case studies to further its Research and Learning initiatives for researchers.

For any questions, please contact the Center directly at (919)660-1927.

To learn more about the Teradata Center for Customer Relationship Management at Duke University, please click here to view the Center Brochure.

     

  

Category: CASE STUDIES
Cell2Cell Case Study:
This case requires the development of a model for predicting customer churn at "Cell2Cell," a wireless telecom company, and use insights from the model to develop an incentive plan for enticing potential churners to remain with Cell2Cell. This case includes:
1. Case study
2. Overview and discussion questions
3. Case SPSS Instructions and data
4. Case Data documentation.

Case notes and Case calculations for notes are available only to instructors. To receive casenotes please contact us at (919)660-1927.
Tuscan Lifestyles - Case Study:
Assessing Customer Lifetime Value. Case notes are available only to instructors. To receive casenotes please contact us at (919)660-1927.
Continental Airlines Case Study:
Continental Airlines Flies High with Real-time Business Intelligence: This case documents Continental Airlines' amazing turn-around story and their focus on going from "worst to first" and now "first to favorite."

 
 
 
 
   

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